If you're a passionate creator of handmade or hand baked items, and want to get your product out into the world and make money doing it, then you probably already know there's opportunity out there for you.
You've seen other creators start businesses and it's got you thinking, "Why not me?"
I bet you've had confirmation of the value of your products too. Friends and family have told you how fabulous your products are and that you should be selling them.
And when you look at others in your field, you know your style and quality is just as good, if not better than theirs. (OK - that's our little secret.)
You may also have heard that the popularity of handmade continues to grow. Overall Etsy sales tripled in the last 5 years and increased 21% last year alone! (Source: Statista 2019)
It's already rewarding to spend time on your craft or hobby. It fulfills you and is your "happy place." But monetizing your creative skills will also allow you to:
ADD FREEDOM AND FEXIBILITY TO YOUR DAYS Whether it's to stay home with the children or to have time for yoga and lunch with the girls, being in control of your time is priceless.
EXPERIENCE THE PRIDE OF SEEING OTHERS ENJOY YOUR PRODUCTS There is nothing like it when someone tells you how much they enjoy what you've created. Knowing that it enriches someone's life with a healthier alternative, or adds to a special dinner party, or makes a room more welcoming, brings as much joy to you as it does to your customers.
MAKE MONEY DOING WHAT YOU ALREADY LOVE When you recognize and price your products for what they're worth, along with knowing how to sell them to loyal customers who buy over and over, you see the path to continued financial growth with meaningful work.
EARN A PART OR FULL TIME SALARY The choice becomes yours. No more feeling unappreciated and controlled by someone else's agenda. When you steer your own ship, the possibilities are endless.
Perhaps as your heart lit up with the idea, you started seriously thinking about your own company.
Maybe you've already brainstormed names, thought about what your website would look like and envisioned life with that extra income.
Or possibly you've even semi-started ... sold to friends or taken orders in exchange for money. In doing so, you may have built up inventory and made samples that will be useful when you take photos for your future website.
Even with all this activity, after time ... perhaps like most potential maker business owners ... you stalled out. You're watching from the sidelines as others form businesses while you stay paralzyed.
HERE'S WHY MOST POTENTIAL BUSINESS OWNERS GET STUCK
Without step by step direction, starting a business can become overwhelming. There are so many things to do and your mind starts questioning, "Is there an order to all of this?" or "What if I miss something?"
All the questions start flooding in about how to build a website, which social media platforms to use, and how to attract customers in the first place.
HERE'S WHY A BUSINESS NEVER STARTS AT ALL
When you're already leading a busy life, including children, a 9-5 job or both - where do you find the time to figure out how to start ... much less work in the business?
Then as you think and consider, it feels like an insurmountable feat and you wonder where you got such a crazy idea in the first place.
This stops many dreamers in their tracks leaving opportunitites open for you when you push past this sticking point.
It's critical, however, that you get it right the first time out so you don't waste precious time and money trying to do this right.
BUT CATCH THIS!
If you've started your business and aren't seeing the results you expected, don't despair! It's not too late to fill in the gaps and reignite your vision of a profitable business.
There's still time to avoid the devastating mistakes other business owners make that forces them to close their doors.
THE 4 REASONS WHY MAKER BUSINESSES SHUT DOWN
Reason #1 MISSING THE FIRST CRITICAL STEPS
When opening a business most people jump directly to what they see and know as a consumer. They decide on a name and get busy making product to sell.
However, there are critical steps to take before this that pave the way for a solid business foundation. When they're missed, the business struggles to attract customers and becomes known as just another cupcake shop or jewelry maker without distinction.
The steps aren't hard at all, but skipping them weakens your potential right from the start.
Reason #2 NOT PRICING YOUR PRODUCT FOR WHAT IT'S WORTH
I'm sure you've seen businesses where buyers form lines at a booth or walk out of the store with purchases all day long, but the next thing you know, they're declaring bankruptcy. How can that be?
If products aren't priced right, you can sell and sell but never make money to stay afloat. It comes down to including all the important elements in the price. For makers, accounting for your production time is one of several categories often overlooked.
Pricing will make or break a business quickly. When it's done correctly, a new business will take off in no time!
Reason #3 FOCUSING ON THE WRONG THINGS
Another unique challenge for makers is that the more you sell, the more work you've made for yourself and your team (if you're lucky enough to have one.)
Throughout the day, it's so easy to be busy but not with the real things that move the business forward. There is a definite order to starting a business properly and then tackling the critical tasks necessary to see growth.
Knowing what's real and important will allow you to enjoy your newfound freedom and flexibility while running a thriving business.
Reason #4 NO METHOD TO ATTRACT NEW BUSINESS
Putting up an Etsy shop, starting a business Facebook page or opening the doors to a brick and mortar shop doesn't guarantee that customers will find you.
Let's face it. The playing field gets more crowded all the time. New businesses open every day tempting your customers to "try them out." And online retargeting interrupts customers when they're on your site, distracting them to click on something new. It's so annoying!
Having an intentional system in place - multiple strategies in place - is the way to ensure you'll have continual "new eyeballs" on your products and repeat orders every week.
I'll share with you Something Most People Don't Know
Even though hundreds of businesses start up each month, 8 in 10 will close within the first year and a half.
The truth is, there is a very specific order in which a profitable business should be started to be stable and profitable.
Missed steps is like a house crumbling because it was built without a cement foundation. Or a mikshake being tossed in the trash because it didn't include ice cream.
Starting your business can be an exciting and rewarding adventure. Seeing the joy your products bring to others and having the satisfaction in knowing you can continue to do what you love for years to come is priceless.
The key to all this is knowing and following the right steps.
And if you're willing, that's what I'd like to guide you through so you can create your ultimate dream business.
The STEP BY STEP business development program, created specifically for makers, to start and grow your profitable business.
I've taken everything I've learned from working with hundreds of boutique shops and large brands, as well as starting two of my own multi six-figure businesses, to develop this program that not only teaches you how to start a strong profitable business but also supports you through the entire lifetime of your business.
You'll learn the order and importance of each step. Additionally you'll get help and direction as you face choices so you can make the right decisions for you. AND, you'll have a resource that you can come back to as you adjust and grow into the future. Makers MBA is available to you for the lifetime of your business.
The end result: You'll have a business that is created with all the important elements necessary to be profitable for years.
Addresses all the critical setup elements
One by one learn about and check off the tasks that should be completed to create a solid business foundation. You'll cover quickly what others miss and you'll be positioned perfectly for profitability.
Consists of highly targeted actions that get results in the least amount of time
We focus on what needs to be done and when. No filler and time wasters. No more researching what you need to do next and worrying if it's the right thing. Just follow the steps and add in what you do best. Your creativity is what makes your business truly your own.
Teaches the methods proven to attract new business like a magnet
Always the biggest topic for both new and established businesses. People work SO HARD to do this when actually, the answer is very simple. We work through what this means for you. Honestly, it's the basis for everything running smoothly throughout the life of your business.
Right from the start this can be a place where the excitement and dream of a business can set you off too soon or in the wrong direction. We take a little time right up front to make sure that all the work you will do in this course is going to result in a business and life you really want!
Your business is not going to be the success you want if you build a business that looks like all the others. This is the one time we want to look at your competition and your marketplace and determine how you can make your business different and stand out from the others.
There are specific things to look for and review. We'll go over these and then you can capture all relevant information for your market on a downloadable worksheet. This helps you see where and how you can make your unique mark. Most people don't know about this and never get the advantage you will have after completing this module.
This is a fun part! What should you name your business? There are definite points to consider that can advance or hinder your success.
We also get into talking about your logo and your overall brand. Colors, style, taglines, resources for ideas … there's a lot here to spark your imagination. We'll review many examples to help you narrow in on your very own brand that you'll present to the world with pride!
The official set up may sound intimidating and stressful but it doesn't have to be. You'll get information that will help you determine which business structure suits your needs. We'll also go over the financial setup of your business from bank accounts to accounting systems.
Where will you run your business? We go over the pros and cons of the various choices and, based on your selection, you'll know exactly what to do next.
Getting straight to the point, if you don't price your product(s) correctly, you will eventually go out of business. It may be within months or years depending on the amount of money you decide to invest and lose. Don't let this be you!
You will learn what goes into determining your prices and where hidden pitfalls lurk. This insight is crucial to the longevity of your business and the ability for you to cover your costs and make money as soon as possible.
Even if you open a brick and mortar shop, you need a website. You'll see all three options for building your website. From there it will be easy to make a selection and then decide which platform within your chosen option to select. You'll also learn all the "must have" pages so your site can go up easily and be effective.
First off there is a mini lesson on the different categories of online information. Not everything you see online is a social media platform. This brings your thinking into a clear and orderly understanding of what does what.
You may already have social media sites you're using or think you'll want to use for your business. That's great! In this course, I will specifically recommend two platforms. I'll give you my reasoning and tell you what to do to get started. You may decide to follow my advice or select your own. But beware, I may just convince you to look at this differently!
Not sure what to talk about on social? Afraid you'll make mistakes? I've got you covered with these topics too.
Now isn't this a novel idea? Wouldn't it be great to know you have people waiting in line and asking when you'll be open for business? I'll show you how to make this happen. We'll also discuss the in's and out's of networking and you'll get a winning formula for that very scary "30 Second Intro" speech.
It's time to plan a celebration! Whether you have a physical shop or it's time to flip the live switch on your website, this is an event to use to your advantage. It's an opportunity to make a statement, get publicity and get a jumpstart on sales. There's a lot to do as you are officially opening your business. We go through each step so you don't miss a thing. Afterall, there's only one Grand Opening day.
There are numerous ways to "get" business. Here we'll go through two specific strategies for reinforcing your relationship with existing customers and attracting new customers. The key here is that when these strategies are in place and properly structured, they will direct a continual flow of prospects your way.
You can have the most profitable, unique, and talked about company ever created but if you don't continually evaluate and adjust, at some point it will turn on you. Knowledge is power here. You'll learn what types of things should prompt change so you're keyed in when you see it.
I also present to you a gem of a strategy to take advantage of trends and attract more sales in a fresh new way. This is an advanced technique but easy to incorporate once you find out about it. It's my way of setting you on the path to future growth and success long after you've completed this course.
If you are going into a physical shop, there are additional elements to review to set yourself up for success.
Here we’ll go over how to evaluate a location to determine if it will give you the benefits you’re looking for by having a store in the first place. Then we discuss your lease, store setup, display strategies, inventory control and promotion of your business.
That’s not all! We also cover how to have the advantage over internet sales options and keep people coming in to shop with you.
Finally, we address pop-ups … the latest opportunity for a physical presence. There are solid reasons to consider this… even if you work from home at first.
As with a Brick and Mortar shop, there are additional things to consider when you are in the Baking and Sweets segment – all consumables for that matter.
There are various selling options if you make your own product … and options on production space too.
Once you’ve made those decisions, we review the additional topics you’ll need to address such as special insurance and lease considerations, equipment costs, product labeling and branding, and my favorite part … examples of those doing it really well.
Does this sound like a lot and feel intimidating? It doesn’t need to be, especially with this guide.
Throughout the year I bring in the experts to talk solely to Makers MBA students and alumni. It’s a chance to dive deep into the implications their area of expertise has on makers.
It’s also an opportunity for you to interact with them directly with questions and comments. All these interviews are recorded and added into the Makers MBA program for your future reference.
Examples of topics already covered are meditation for business owners, how to set up your office for optimal energy using feng shui methods, legal best practices specifically for makers, a behind the scenes look at making money with pop up shops and so many more!
An extremely valuable part of the Makers MBA Program is the access you’ll have to others going through the course too. Having a community of like-minded people is priceless. You’ll be exposed to others’ questions, some of which you may not have thought of yourself. You’ll observe how others approach their business as they build and grow. And as a group you can be supporters and motivators to each other.
The groups I’ve been a part of have allowed me to meet people who are now friends as well as peers. I would never have met them without a community such as the one I’ve created for you here.
The Community is a Facebook Group for your class that remains active through the 12-week program. After that time, you’ll have the option of joining our main Makers MBA Community which includes everyone who has gone through the program in the past. Your Class Facebook Group will be archived so you can still access the information but activity there will end once the course is over
Each week you’ll have an opportunity to get your individual questions answered based on the content of the newly released module of the week or any guidance you need with topics already covered.
These Q&A sessions will be recorded so even if you aren’t able to attend live, your question will be answered for you to review later. All the recordings will sit in the Class Facebook Group for reference at any time.
These calls keep you from getting stuck at some point along the way. It’s so easy to stall when you have a question that presents a hurtle you don’t know how to jump. Sometimes it’s a mindset issue and sometimes it’s tech or strategy. Once you’ve got your answer, you’re back on track and moving forward.
Makers MBA is the single resource you need if you're serious about turning your business dream into reality, without wasting time, money and emotional energy stressing over exactly what to do.
In addition to step by step modules, you'll receive weekly support to ensure all questions are answered and you keep moving forward. And from the second you buy, you become a member of a very special community of people reaching for their goals just like you.
By the end of the 30 day period, you'll have completed the first 4 Modules. You'll have identified clear business goals and exactly what it is that makes your company stand out amongst all others. You'll have done all this BEFORE making a final commitment to the full Makers MBA program.
If you don't feel energized and excited about your progress and your ability to confidently start a profitable business, simply get in touch with us and show that you've done the work included in the program to date, and we'll refund your investment.
Full details can be viewed here.
When you add it all up, that's a total value of $5,500! (a bargain when you realize you're starting a business worth a hundred times more than this)
But I'm so passionate about this, and truly want to see you start a business that will enrich your life, provide for your family and pave the way for your future, that I'm offering you the opportunity to become a part of Makers MBA through a very special offer.
That is entirely up to you. It depends on where you are with the creation of your business at the time you enter into the program and also the amount of time you can devote to going through all the steps. The program is structured so that you can progress at your own pace. It may take only a couple of months … or a year. The good news is that the information is not time restricted. It remains relevant no matter when you want to start or how quickly you advance. This is a program you'll be able to resource time and time again as your business develops.
Once you invest in Makers MBA, you become a student in the season you've enrolled. The program is delivered on a 12-week schedule. After that point, you'll have access to the full program and all updates for the life of the program.
Makers MBA comes with a 30-Day Guarantee. At the 30 day mark, if you feel the program isn't a fit, you'll be asked to provide copies of the work done to date. We'll have completed Module 4 and you will be well on the way with a registered business, risk management in place and a solid position within your product industry. If you are not satisfied after you've done this work, then a full refund will gladly be provided. For more information go to www.GiftBizUnwrapped.com/MMBARefundPolicy.
You can join Makers MBA using Mastercard, Visa, Discover or Paypal.
An extremely valuable part of the Makers MBA Program is the access you'll have to others going through the course too. A community of like-minded people is priceless. You'll be exposed to others' questions, some of which you may not have thought of yourself. You'll get to observe how others approach their business as they build and grow. And as a group you can be supporters and motivators to each other.
The groups I've been a part of have allowed me to meet people who are now friends as well as peers. I would never have met them without a community such as the private Facebook Group I've created for you here. The Community is a Facebook Group for your class that remains active through the 12-week program. After that time, you'll have the option of joining our main Makers MBA Community which includes everyone who has gone through the program in the past. Your Class Facebook Group will be archived so you can still access the information but activity there will end once the course is over.
Many have asked for one-on-one coaching. This is one place I currently offer direct coaching on individual issues. It's done in the weekly live Q&A sessions so everyone can benefit from additional direction and advice. You are able to submit questions each week and they are answered for the entire class via a Facebook Live session each week through the 12 weeks of the program.
This is exactly for you! That is why I created it. I understand that creative people know everything about the development of their product. You know the materials and techniques, you have the skills and equipment to produce a beautiful or delicious result. Why would you have ever needed to know about business?
I have huge respect for creators like you. Let me help you get your product out to the world. You can enjoy sharing your passion … and make money at the same time.
If you already have an established business, you may not need this course.
But if you have any question about whether you've covered all your bases when you first began, or if your business has stalled and you just aren't able to get to the next level -- whatever that is for you -- then you will find the answer to gain traction and move forward from this course.
Absolutely! A successful business means different things to different people. For some it's quitting their 9-5 job and replacing it with a profitable business that can support the family. For others it's a business that will fund a Spring Break trip each year. Each of these are successes. It is your vision becoming a reality… not anyone else's.
Once you enroll you will be sent information to access your unique member account. You will also be able to join the your class Facebook Makers MBA Community right away. Finally, an email will be sent giving you the schedule of when new modules will be released and the times of our Q&A calls. These calls are recorded so if you miss one, you can always catch the replay.
I'm a business owner, podcaster and best selling author. I have over 25 years experience working with well over a hundred multi-chain, boutique and online retailers to strategically position and strengthen their businesses.
I've also started two profitable mulit-6 figure companies of my own. Makers MBA is the documentation of my system so I can share the process and help you start a profitable business too. It's not enough to just start a business. You need to make money for it to be sustainable and lead to a life you love.
My passion and devotion is now focused on an audience I lovingly call Gifters-Bakers-Crafters-Makers. Come join me and be a part of this amazing group of creators.
I want to make sure you have all the information you need to make a decision that’s right for you.
Feel free to email me at firstname.lastname@example.org with any thoughts or questions.
I’m looking forward to starting this very exciting and rewarding journey with you!
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