The fast track business development program for established business owners selling handmade or hand baked products.
Your business is up and running and you're selling but you know you could be doing better.
Maybe you even know what area you need help with but just aren't sure WHAT to try next that you haven't done already ... and you can't waste any more time.
In the beginning things were overwhelming because there was so much to put in place all at once.
Now it's difficult to grow because you have orders to fill, books to keep, social media posts ... all the things!
You just want someone to tell you how to move forward because you know there are ways you haven't thought of to grow your business. And when you look at others in your field, you know your style and quality is just as good, if not better than theirs. (OK - that's our little secret.)
Here's your solution to enhance all the work you've already put into your business. And let's be honest ... we can all use some help and advice as we grow.
If you see yourself as one of these 3 types of business owners,
Makers MBA is a perfect fit.
You're a motivated self starter. So you jumped right into starting your business without hesitation and now see that some of the inital foundational or strategic elements still need to be put in place. It's time to shore up the holes to up your game.
You're seeing success but ready to take it to the next level. Sales are coming in but how can you get better results without having to work harder? You're wondering what the next growth step should be and how to actually make it happen..
You're a long time business owner. Now you're realizing that it's time to update the way you're doing business. Over the years new growth options like email marketing and social media popped up, but you didn't need them. Now you're rethinking this.
Addresses all the critical setup elements
One by one learn about and check off the tasks that should be completed to create a solid business foundation. You'll cover quickly what others miss and you'll be positioned perfectly for profitability.
Consists of highly targeted actions that get results in the least amount of time
We focus on what needs to be done and when. No filler and time wasters. No more researching what you need to do next and worrying if it's the right thing. Just follow the steps and add in what you do best. Your creativity is what makes your business truly your own.
Teaches the methods proven to attract new business like a magnet
Always the biggest topic for both new and established businesses. People work SO HARD to do this when actually, the answer is very simple. We work through what this means for you. Honestly, it's the basis for everything running smoothly throughout the life of your business.
I've taken everything I've learned from working with hundreds of boutique shops and large brands, as well as starting two of my own multi six-figure businesses, to develop this program. It not only teaches you how to have a strong profitable business but also supports you through the entire lifetime of your business.
"Makers MBA isn't just a one time "take it and hope for the best" online course. It's a training program and resource for feedback and support as your business grows and develops over time."
You'll learn the order and importance of each step. Additionally you'll get help and direction as you face choices so you can make the right decisions for you. AND, you'll have a resource that you can come back to as you adjust and grow into the future. Makers MBA is available to you for the lifetime of your business.
The end result: You'll have a business that is created with all the important elements necessary to be profitable for years.
You’ve been in business for a while now. With all that comes from getting a business up and running, it’s easy to drift off course from your original vision. Now’s a great time to re-define or re-confirm your dream and goal for your business.
Your business is not going to be the success you want if you build a business that looks like all the others. This is the one time we want to look at your competition and your marketplace and determine how you can make your business different and stand out from the others.
There are specific things to look for and review. We'll go over these and then you can capture all relevant information for your market on a downloadable worksheet. This helps you see where and how you can make your unique mark. Most people don't know about this and never get the advantage you will have after completing this module.
You already have your business name and probably your logo … are they representing you in the best way possible? Maybe it’s time for a refresh. It’s worth reviewing.
In this module we also get into colors, style, taglines, resources for ideas … there's a lot here to spark your imagination. We'll review many examples to help you narrow in on your very own brand that you'll present to the world with pride!
You may have all this in place already but if not, it’s time to fill in the gaps. If you quickly put up your business and set up as a Sole Proprietor, please confirm this is the right choice. I have a warning here for you. We'll also go over the financial setup of your business from bank accounts to accounting systems.
We go over the pros and cons of both options. This also includes office setup with an Expert Interview on Feng Shui. If you’re considering moving into a physical retail shop, there is an entire bonus module on Brick and Mortar locations.
Getting straight to the point, if you don't price your product(s) correctly, you will eventually go out of business. It may be within months or years depending on the amount of money you decide to invest and lose. Don't let this be you!
You will learn what goes into determining your prices and where hidden pitfalls lurk. This insight is crucial to the longevity of your business and the ability for you to cover your costs and make money as soon as possible.
Even if you open a brick and mortar shop, you need a website. You'll see all three options for building your website. From there it will be easy to make a selection and then decide which platform within your chosen option to select. You'll also learn all the "must have" pages so your site can go up easily and be effective.
First off there is a mini lesson on the different categories of online information. Not everything you see online is a social media platform. This brings your thinking into a clear and orderly understanding of what does what.
You may already have social media sites you're using or think you'll want to use for your business. That's great! In this course, I will specifically recommend two platforms. I'll give you my reasoning and tell you what to do to get started. You may decide to follow my advice or select your own. But beware, I may just convince you to look at this differently!
Not sure what to talk about on social? Afraid you'll make mistakes? I've got you covered with these topics too.
I’ll show you the easiest way to get business from your local market. We’ll also discuss the in’s and out’s of networking. What do you do when you enter a room and don’t know a single soul? I’ve got you covered. Plus you’ll get a winning formula for that very scary “elevator speech.”
This module is about grand openings and you’re already open. But it also provides great tips on managing through an event of any sort. It's an opportunity to make a statement, get publicity and get a jumpstart on sales.
There are numerous ways to "get" business. Here we'll go through two specific strategies for reinforcing your relationship with existing customers and attracting new customers. The key here is that when these strategies are in place and properly structured, they will direct a continual flow of prospects your way.
You can have the most profitable, unique, and talked about company ever created but if you don't continually evaluate and adjust, at some point it will turn on you. Knowledge is power here. You'll learn what types of things should prompt change so you're keyed in when you see it.
I also present to you a gem of a strategy to take advantage of trends and attract more sales in a fresh new way. This is an advanced technique but easy to incorporate once you find out about it. It's my way of setting you on the path to future growth and success long after you've completed this course.
If you’re next step is going into a physical shop, there are additional elements to review to set yourself up for success.
Here we'll go over how to evaluate a location to determine if it will give you the benefits you're looking for by having a store in the first place. Then we discuss your lease, store setup, display strategies, inventory control and promotion of your business.
That's not all! We also cover how to have the advantage over internet sales options and keep people coming in to shop with you.
Finally, we address pop-ups … the latest opportunity for a physical presence. There are solid reasons to consider this… even if you work from home at first.
Just as with a Brick and Mortar shop, there are additional things to consider when you are in the Baking and Sweets segment -- all consumables for that matter.
There are various selling options if you make your own product … and options on production space too.
Once you've made those decisions, we review the additional topics you'll need to address such as special insurance and lease considerations, equipment costs, product labeling and branding, and my favorite part … examples of those doing it really well.
Does this sound like a lot and feel intimidating? It doesn't need to be, especially with this guide.
Throughout the year I bring in the experts to talk solely to Makers MBA students and alumni. It's a chance to dive deep into the implications their area of expertise has on makers.
It's also an opportunity for you to interact with them directly with questions and comments. All these interviews are recorded and added into the Makers MBA program for your future reference.
Examples of topics already covered are meditation for business owners, how to set up your office for optimal energy using Feng Shui methods, legal best practices specifically for makers, a behind the scenes look at making money with pop up shops and so many more!
After 30 days, you’ll be eligible to join the VIP MMBA Alumni Community. This is a membership group of business owners. We meet weekly for mastermind calls to address any topics that you’d like. Here’s you’ll bond with other small handmade business owners, get answers to challenges you’re facing and learn from the conversation around the questions of others. After your 6 months, you’ll have the option to continue in the community for a small monthly fee.
The groups I've been a part of have allowed me to meet people who are now friends as well as peers. I would never have met them without a community such as the one I've created for you here.
Makers MBA is the only resource you need to zero in on your business strategy and put systems in place to bring in more sales.
You'll receive the entire program right away so you can dive directly into your area of interest and get the answers you've been searching for. Additionally, I'll be sending you a personalized video on how I suggest you approach Makers MBA overall. This is based on your answers from the entrance questionnaire.
After 30 days, if you decide this program isn't for you, just let me know via email and you will be pulled out of the program. You will no longer have access to any of the videos or downloads but you'll have gotten advice and guidance on your specific focus area and full ability to view the entire program for 30 days. For that reason, the first payment of the payment plan is non-refundable. If you've chosen the full payment plan, I'll reimburse your charge minus $388. No questions asked.
When you add it all up, that's a total value of over $6,000!
(a bargain when you realize the cost of one-on-one business coaching can be $20,ooo or more for a single year!)
I'm so passionate about this. I want to see your business match your dream, enrich your life and pave the way for your future. That's why I'm offering you this special pricing and the opportunity to become a part of Makers MBA.
You have access to the entire Makers MBA program immediately so you can go directly to the topic at hand. I’ll also be sending you a video with my thoughts on how best to work through the program, which sections to focus on, etc. so you can get moving right away.
Once you invest in Makers MBA, you'll have access to the full program and all updates for the life of the program.
Makers MBA comes with a 30-Day Guarantee. At the 30 day mark, if you feel the program isn't a fit, you can request by email to be pulled from the program. If you were on a payment plan, you will not be charged for the remaining two months. If you paid in full, I’ll reimburse your money minus $388. This initial month is non-refundable because you will have full access to everything in the program for a full month. You can watch all videos and download all documents if you like. That’s worth way more than the single month payment. I’m taking the chance that you’ll love and want to stay in the program. I bet you will!
You can join Makers MBA using Mastercard, Visa, Discover or Paypal.
An extremely valuable part of the Makers MBA Program is the access you'll have to others who have gone through the course too. You are eligible to be part of this group 30 days after joining Makers MBA. Being part of a community of like-minded people is priceless. Included with your entrance into Makers MBA is 6 months of free access into this group. You'll be exposed to others' questions, some of which you may not have thought of yourself. You'll get to observe how others approach their business as they build and grow. And as a group you can be supporters and motivators to each other.
The groups I've been a part of have allowed me to meet people who are now friends as well as peers. I would never have met them without a community such as the private Facebook Group I've created for you here. In addition to the Facebook Group, there are live weekly Zoom calls conducted in a mastermind format. You can submit a question or ask one right there. All calls are recorded and uploaded into the Facebook Group for replay viewing.
Many have asked for one-on-one coaching. See the Makers MBA VIP question above. This is one place I currently offer direct coaching on individual issues. It's done in the weekly live Q&A sessions so everyone can benefit from additional direction and advice. You are able to submit questions each week and they are answered for the entire class via a Live Zoom. The recording is uploaded to the Facebook Page for replay viewing.
If you already have an established business, you may not need this course.
But if you have any question about whether you've covered all your bases when you first began, or if your business has stalled and you just aren't able to get to the next level -- whatever that is for you -- then you will find the answer to gain traction and move forward from this program.
Once you enroll you will be sent information to access your unique member account. You’ll be able to jump in right away. You can expect the video from me within 48 hours of enrollment.
I'm a business owner, podcaster and best selling author. I have over 25 years experience working with hundreds of multi-chain, boutique and online retailers to strategically position and strengthen their businesses.
I've also started two profitable mulit-6 figure companies of my own. Makers MBA is the documentation of my system so I can share the process and help you start a profitable business too. It's not enough to just start a business. You need to make money for it to be sustainable and lead to a life you love.
My passion and devotion is now focused on an audience I lovingly call Gifters-Bakers-Crafters-Makers. Come join me and be a part of this amazing group of creators.
Do you have all the information you need to make a decision that’s right for you?
Feel free to email me at firstname.lastname@example.org with any thoughts or questions.
I’d be honored to assist you in your business growth journey. Here's to your future!
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